Home  Information  Contact  Feedback

TradeMark

• History
• Products
• TradeMark
  
  • Russian
    Federation
  • European
    Union
  • Factory
    Production
    Control

The use of Kalmatron's trademark, which includes not just Kalmatron's logo but also the names of the products and the Kalmatron name itself, must be in accordance with the policy.

Kalmatron's trademark policy attempts to balance two competing interests: Kalmatron's need to ensure reliability of the trademark by its quality and security and its desire to draw attention of potential consumers, product distributors and others to the Kalmatron's products.

Underlying Kalmatron's trademark policy is the general law of trademarks. Trademarks exist to help consumers to identify the source of products. Over time they begin to associate the products and their quality with the organization (and their Trademarks). For Kalmatron — permitting other organizations, producing lesser quality materials, to use Kalmatron trademark would be a »no-no«, as it can lead to consumer trust evaporation. That's the precise situation that Kalmatron seeks to avoid.

The number of specific rules reflects the overarching requirements for user's of Kalmatron Trademark, they are non-confusing and non-disparaging. Meaning that consumers should always know who they are dealing with, and where the materials came from.

Kalmatron's trademark policy begins by outlining some overall guidelines for the use of Kalmatron's trademarks — including the names Kalmatron — in printed materials. It then addresses a series of more specific topics.

European Union	Russian Federation
Certificate of Factory Production Control